Chinese luxury goods buyers are no longer only buy expensive "

Social business October 31, 2012 - October 29 article, the original title: China's luxury buyers start thrift Until recently, China's nouveau riche who also said it would not buy second-hand goods, even if they are Burberry.However, with the maturing of many luxury brands in recent years, growth in the Chinese market on which this country is the emergence of a new type of luxury buyers: love trademark love discount. Rise in addition to Japan and Hong Kong's high-end consignment shop opened stores, sales, rental and repair of second-hand luxury shops are mushrooming in various parts of China.Milan Court, opened eight years ago, is one of China's first second-hand luxury goods stores.Be found due to the customer very worried before the purchase of second-hand goods, shopkeeper Liu Lin (sound), until she recently began the store logo printed on the dedicated store shopping bags. Today all indications, this shame are disappearing.Since 2009, the store annual sales to double-digit growth.Ms. Liu has six stores in Shanghai and plans to expand to other provinces. 'I do not care if people know I use second-hand bags, have been accustomed% off the retail price of 7-8 to the shop to buy second-hand package regulars Ni Diya?Yuan said, "I think this price is a good deal." However, do not confuse these second-hand shop in London or New York's High Street thrift store.Ms Lau said that its competitors often sell luxury goods and Western consumers during the recession period, handbags sell them store does not need money.Even Mainland China's growth rate has dropped to 7.4%, nobody Gucci cupboard selling an empty in order to feed their families. Another second-hand shops Zhou, luxury second-hand shops popular more with Chinese customers increasingly well-informed, rather than due to a dead end.With Chinese consumers had since that is not short of money and do not have to buy second-hand goods travel around, they become familiar with the Western concept of second-hand stores. In addition, the rise of the second-hand shops also reflects the taste of luxury consumers in Mainland China has been a major shift.Underdeveloped areas of the field from the fashion market customers still prefer Gucci, Louis Vuitton and other "big" luxury, but the Shanghai local customers favor more low-key brand.Chinese customers also become more and more younger: Many students just entering the job market white-collar workers, some customers even smaller age.
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