2013年1月25日星期五

Louis.Vuitton also go full steam ahead to the global expansion


In fact, 150 years of experience, not only created a legendary brand, Louis.The Vuitton business are also gradually develop a unique vision and insight.In 1997, the board decided to hire Mark.Jacobs (MarcJacobs) to join.It looks like some adventure - Mark is the representatives of the "minimalist fashion, he advocated the design and complexity of aristocratic design style from the far.Mark from March 1998 "from scratch" minimalist philosophy.For example, in the traditional Monogram adds a small metal decoration. 'Vuitton has been a symbol of social status, "said Mark," but now it has become more sexy and seductive. 'The idea last year alone, creating a turnover of at least U.S. $ 300 million, the strong support of the market managers - in the global fashion industry, became popular in the late 1990s is no longer the noble royal style, but youth and vitality.Today, the entire fashion goods industry is not yet out of the Depression era, but this is the world's largest fashion and luxury goods company is still referred to as the "money machine" undisputed.2003 filing shows freshly baked, Louis Vuitton MH revenue last year increased by 30%, especially Vuitton brand products to achieve a record operating margin of 45%.Meanwhile, Louis.Vuitton also go full steam ahead to the global expansion plan in the world this year, an increase of more than ten branches, including in developing countries is a strategic location, Russia may lead again to a second store, will open its first store in Mumbai, India.
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