"Shoes Street has attracted more than 30 countries and regions Shoes Shoes

merchants market operators, market annual turnover of over 20 billion yuan, becoming the largest shoe market in East China. Jinjiang Municipal Committee, Publicity Minister Yang Xin, a good government-enterprise interaction is a key factor in the rapid growth of Jinjiang footwear industry cluster.In recent years, Jinjiang City, to guide the development of industrial upgrading and expanding the shoes industry cluster as one of the priorities of the work of leading economic policies to guide efforts to increase the shoe industry, the simultaneous implementation support shoe industry clusters and the development of two five-year plan "and a series of policies and measures, and each year based on the implementation of the timely introduction of specific rules and methods, Jinjiang footwear industry to effectively promote the sound development.Increase financial support for efforts introduced to promote the Chinese shoes and other special measures to support the development of industrial clusters professional market and taxation, the implementation of the tax reward for contribution to guide the brand corporate sources of revenue to stay in Jinjiang, the headquarters remain in Jinjiang. Increase efforts to support leading enterprises, the shoes industry cluster core enterprise approval matters "special channel" scope of services included in the administrative examination and approval, and allows key project comply with the conditions of the first construction, the scale, the contribution of large enterprises to give priority to economic development land use zones, export processing zones.Actively strive for a higher level policy support to help leading enterprises, efforts from all levels to intensify efforts to support leading enterprises, and guide enterprises steering strive for economies of scale and aggregation benefits from relying solely on speed and efficiency. With the bigger of the shoe industry, the brand began to widely expand.The city's Economic Development Board, Deputy Secretary Lin Yonghong said, in recent years, Jinjiang shoe initiative to adapt to the market development needs, have out of Fujian and even go out of the country, the implementation of brand strategy to enhance the market influence.Enterprises through a differentiated product positioning, hire spokesmen, and the convening of a marketing meeting, and vigorously expand the brand influence abroad.Since 2004, Jinjiang shoe CCTV and local TV advertising of over 6.5 billion yuan.Some enterprises to constantly adjust marketing strategy to become a strategic partner of the Olympic Games, Guangzhou Asian Games, Anta, 361 degrees with the top sporting events, the more powerful brand appeal.Currently, Jinjiang footwear has gained eight Chinese famous brand products, five well-known trademarks in China, national inspection-free export enterprise one. Benefit from strong shoe industry cluster thirteenth shoes Fair planning exhibition area of ??50,000 square meters, set the international standard booths 1600.